Christian Schraft Senior Vice President & CEO Consumer Lighting OSRAM GmbH I am convinced that LEDs can make our life and living easier, more colorful and more comfortable: Moreover it will bring individuality to home lighting for everyone.
Christian Schraft is graduated physician and started his career at Osram as Senior Director of Strategy and Business Development in 1999. He continued his career bracket as head of different units and today he is Senior Vice President and CEO of the Business Unit Consumer Lighting.

	Markus Sonnenstatter Head of Retail Sales OSRAM GmbH LED lighting will change our life. Your idea could boost this change – do it!
Markus Sonnenstatter studied management economics in Passau and today he is Senior Director of Retail Sales in Europe. During his career he gained experience in the fields of Marketing and Sales at Beiersdorf or Danone and he was head of marketing in the Otto Mail Order Group.

	Dr. Ulrich Weiss Head of Corporate Innovation Management OSRAM GmbH New product ideas from the consumer for the consumer” – this open innovation contest will bring Your creativity close to OSRAM and OSRAM close to You. Enjoy the contest!
Dr. Ulrich Weiss earned his doctorate in the fields of Electrical Engineering and gained long time experience in high tech industries. There he was responsible in the fields of R&D, Product Lifecycle Management, Innovation Consulting and Management.

	Henning Bohnhorst Head of Business Segment Consumer Luminaires E&L&M OSRAM GmbH Your chance to combine a new lighting technology with your individual design that suits your personal living environment. Be part of an exciting idea that could be accessible to everyone!
Henning Bohnhorst has been working at Osram since 1992. He was responsible for the Sales in Germany, Europe and Overseas and managed the Retail in South Africa. Today, he is Head of the Business Segment Consumer Luminaires.

Dipl. Ing. Reinhard Flötotto Owner-manager RFID GmbH, WeltdesWohnens The next generation of light is born, LED will change the living with light. As designer and one of the initiators of the red dot design award, I am looking forward to see the innovative ideas of the students and designers.

Reinhard Flötotto studied wood management in Rosenheim and invented the “Formsitz” and other objects for his own furniture production at Flötotto Einrichtungssysteme, which became the fifth most wellknown furniture brand. He was the head of the Designzentrum NRW and later he founded his own firm, the Reinhard Flötotto Interior Design GmbH, with the new brand "WeltdesWohnens" as a network and internet marketplace.

	Marén Münstermann Senior Marketing Manager Consumer Luminaires OSRAM GmbH Create emotion with innovation for everyone! A new era in lighting design has begun: use LED technology to easily express or influence your emotions in home lighting at any time.
Marén Münstermann graduated as Master in Communication and Psychology and today she is Senior Marketing Manager in the Business Unit Consumer Luminaires. Before this she was Marketing and PR Manager at Warner Bros. Int.TV, Brand Manager at MINI and Sales Marketing Manager at Siemens/BenQ Mobile.

What type of prizes can be won?

The best ideas from the first contest phase and the best contributions from the second contest phase will win monetary prizes. In addition, non-monetary prizes will be awarded to the most active members of both phases.

1st phase

Monetary prizes: The prizes for the best ideas in the first contest phase are:

• 1st prize: 3.000 €
• 2nd prize: 1.500 €
• 3rd prize: 500 €

Non-monetary prizes: The 3 most active members of phase 1 will be rewarded with non-monetary prizes:
(aggregate value up to 500 €)

• 1st non-monetary prize: 1 x LED TableStar
• 2nd non-monetary prize: 1 x Mood Light Bowl/Egg
• 3rd non-monetary prize: 1 x LED LK 80er WarmWhite, LED 80 LK ColorChange

2nd phase

Monetary prizes: The prizes for the best contributions in the second contest phase are:

• Best improvement overall: 1.000 €
• 2nd best improvement: 600 €
• 3rd best improvement: 400 €

Non-monetary prizes: The 3 most active members of phase 2 will be rewarded with non-monetary prizes: (aggregate value up to 300 €)

• 1st non-monetary prize: LED Table Light (Boa), 1x Moodlight Bowl
• 2nd non-monetary prize: LED Mood Candles, 4x LuxPod, 2 x Shooter
• 3rd non-monetary prize: LED LK 40er WarmWhite, LED LK 40er ColorChange

How are the winners determined?

A jury will determine the winners in both contest phases. The Jury will evaluate the creativity and quality of the ideas in respect to the contest topic and goals. The jury will consider criteria such as the creativity, originality or business fit of an idea but will also take into account objective matters such as feasibility.

The evaluations conducted by the community serve as filter mechanisms for jury members yet do not have a direct influence on the determination of the winning ideas.
Jury members will discuss the contributions from both phases in two separate meetings at the end of each phase. During the discussion, jury members will express their views about contestant contributions as well as the opinions submitted in the community discussion. At the close of the discussion, winners will be selected by a unanimous decision.
What is the activity counter and how is it determined?
The most active members will be awarded non-monetary prizes in phase 1 and 2. The activity counter will be used to determine the activity of each member. Each activity contributed to the platform is given a specific value which is then calculated in the activity counter. You can check your activity counter in "My Area".
The following table shows the specific value of the member contributions during the contest:

Activity	Contest Phase	Value
Contribution of 1 idea (i.e. detailed idea contribution, extended by designs or technical solutions)	1	20
Phase 2: Contribution of 1 design	2	10
Phase 2: Contribution of 1 technical solution	2	10
Detailed Evaluation of 1 idea	1 and 2	5
Upload of profile picture (once)	1 and 2	5
Provide an idea with 1 comment	1 and 2	3
Leaving a message to another member	1 and 2	3
Intuitive Evaluation of 1 idea	1 and 2	2

This contest is designed in order to create an innovative community which jointly develops new and consumer-oriented LED light solutions.

What is the contest about?

The contest is about the creation of new and innovative ideas and designs for LED light solutions with a "Wellness/Wellbeing" focus. The ideas may be described with simple application scenarios and extended by designs or technical solutions. It is irrelevant whether you have a great deal of experience in light design or not, as long as you have a creative imagination.

The light solutions:

• shall give rise to emotions and moods like harmony, energy and wellbeing
• must be easy to implement and easy to use (Plug'n Play approach)
• customizable
• should be affordable for everyone.

The goal of the contest is to involve interested users, developers, designers and engineers in the innovation process in an excitingly new manner.

See more information on the topic in Info & Inspiration.

How does the contest work?

The contest should work easily for you. You may contribute new suggestions and evaluate them, as well as evaluate and discuss the ideas of others. The platform is designed in order to create a real and innovative community. The following information provides you with an insight into how the contest works.

Start of the contest/submission of ideas phase 1: 2009/05/08

End of phase 1: 2009/06/25

Announcement of winners phase 1/ Start phase 2: 2009/07/08

End of phase 2: 2009/07/20

Announcement of winners phase 2: 2009/08/04

Phases 1 + 2

The Competition will be conducted in two phases. In phase 1 of the competition, you can enter your ideas for LED Light Solutions. The ideas are evaluated and discussed by the community and the jury. After 7 weeks, the jury determines the winners of phase 1 and selects the most interesting ideas for the next phase. In phase 2, the selected ideas can be developed further by the community. In phase 2 you can refine the selected ideas by making contributions in accordance with the following categories:

• design
• application
• technical solutions

After 3 weeks of refinement, phase 2 ends and the winners of this phase are announced about one week later.

Registration

In order to participate in the contest, you must register. As a registered user you can contribute your ideas and become a candidate for the prizes and also read, evaluate and comment on other ideas. To finalize your registration, you must agree to the Terms and Conditions.

For registration, you must take the following steps:

1. Login information (mandatory)
2. Personal information (optional)
3. Recommendation of the competition to your networks and friends (optional)
4. Agreement with the Terms and Conditions of the contest (mandatory)
5. Register

Idea Submission

The submission of ideas is really easy. You may enter your idea with the help of an easy-to-use submission procedure.

For the submission of an idea, you must take the following steps:

1. Work out your idea for new LED light solutions
2. Upload your design and describe your idea
3. Add emotion tags and pictures
4. Upload additional attachments
5. Submit your idea

Evaluation

You may evaluate the ideas in the competition and thereby support the jury and increase your activity counter!

Intuitive Evaluation

As a participant of the contest, you may state whether you like or dislike the idea of other contestants through an intuitive vote. You may indicate your valuation of an idea by assigning 1 to 5 points to the idea. The average rating is displayed within the idea pool.

Detailed Evaluation

You may also evaluate the ideas in detail by specified criteria. You may evaluate an idea only once but you may update your evaluation. The criteria for the detailed evaluation address your overall valuation of the idea, the benefit for the customer, the competitive situation for the idea and the market potential of solutions which are based on the idea.

Comparative Evaluation

You may further rank an idea in comparing it to other ideas.

Comments/Discussion

Beside the possibility of evaluating the ideas of others, you may also post comments on every idea or reply to the comments of others. Again, this increases your activity counter and supports the jury in finding the winners. To add comments, you may use the convenient commenting function at the bottom of each idea.

Messages

You may also leave public messages to other community members on their profiles by using the message-function on the member's profile. This also increases your activity counter.

Tag Cloud

To explore the ideas, you may use the tagcloud. The tagcloud is a visual depiction of keywords which lead you to a list of ideas that are associated with the keyword you have selected. The tagcloud features all the tags you and other contestants have attached to the ideas. The larger the tag, the more ideas are attached to it.

Terms and Conditions

To be eligible to take part in the contest, submit ideas and win one of the prizes. Remember you must become a registered user and agree with the terms and conditions of the contest.

Who organized the contest?

This LED Emotionalize your Light Contest is offered by SIEMENS AG. OSRAM GmbH is beneficiary of the contest. OSRAM GmbH is one of the top lighting manufacturers in the world. We want to communicate and collaborate with you in partnership and invite you to be part of this open innovation approach.